It is no secret that pop-culture has brought more collectibles into the market. With as many super-hero movies, Stranger Things, and nerdy shows. A store like Think-Geek can prosper where its sister brand GameStop is behind because it relied mainly on well…video games while the collectibles market is set to exceed over $16 billion in the next two years.
So, GameStop and ThinkGeek are going to convert hundreds of stores into the new “50/50 concept“. And in a recent interview from Total Retail with the Senior Vice President of Merchandising for GameStop, Bob Puzon, he went in depth about the new store changes coming. He went on to say that the change is a natural extension of the video game business through merchandising and 45% of the PowerUp Rewards members spend more than $300 a year on merchandise. He also went on to explain that collectibles have been their fastest growing business segment since 2014 generating $500million in 2016.
Which makes perfect sense when you think about launch days for certain games that have amazing merchandise like Fallout or GTA, shirts, collectible mugs, shot glasses, you name it! Even some cosplay stuff from time to time. I have been caught a few times buying collectible figures and mugs from GameStop from time to time. And I know my friends live and breathe funko-pop figures.
I mean, can you think of any other brick and motor stores that sell primarily geek/nerd trending collectibles aside from being a small section in a BestBuy or a Walmart? GameStop and ThinkGeek may have found their niche for sure.
It is also interesting that Puzon goes on to explain that while other businesses seem to be shuttering for e-commerce, GameStop still believes in physical stores. Which I also believe in as well. Gaming in general is still reliant on physical games and until there is a significant shakeup, it always will (there are many elements to this and I will write on this another time). And honestly GameStop is also occasionally creating social atmospheres. What I would like to see from GameStop in the future is to focus more on the social aspects of the gaming community, Pokémon Go has shown that gamers love to socialize with other people doing the same thing and having an invested interest in something with friends is always fun! I would love to see GameStop create stores that have social sections or bars, or consider investing in those comic shop style buildings that have D&D in the back and comics in the front.
But I like what GameStop is aiming for and I hope it works.
GameStop Will be Open For ThanksGiving
For my brethren who work at GameStop Retail, more power to you.
Back in 2014 GameStop said that it would not be open on Thanksgiving out of respect to employees and their families, and it was fun while it lasted I guess but it seems that their stores will now be open on Thanksgiving; they said in a statement to Kotaku.
“To better serve our guests with their evolving holiday shopping needs, this year GameStop will open its stores for a shortened and limited time on Thanksgiving Day. Many of our store associates and guests have asked for this. We have heard their requests and are making an adjustment to our previous position on this topic.” – Gamestop
And according to the statement, its mainly because customers and employees asking for the stores to be open. And they are probably losing business to online retail already without missing one of the busiest shopping days of the year, especially with the day before being Black Friday! And as someone who worked retail for 5+ years in various stores, I am sure employees wanted the extra pay as GameStop employees do not make that much, and to prep for the hell that is the next day.
Working retail in some places is not the hellish landscape that some people paint…unless you are at Walmart or a big retailer… ugh. R.I.P.